Suggestibility

The frontal lobes of the brain are important for decision making and moral reasoning abilities, however when watching television or movies, the mind is put in alpha state, allowing information to bypass those processes and enter your subconscious mind. Not only that, it also makes switch over from the left side to the right, thus you become more emotionally focused rather than logical. The emotional excitement causes an overload of dopamine, making television and movies addictive.

Television and movies have the effect of distorting reality, making real life seem boring and causing viewers seek for an ideal of excitement and beauty that doesn't exist. Advertizers like to do this in order to make people desire what they don't really need. Advertizes also find it easier to open up suggestibility of viewers when they flashing their brand quickly in a television show or movie (this is a form of subliminal messaging). Advertisers find it especially easy to target kids and make their parents buy their products.